Backtobasics Communication

About Backtobasics Communication Services

Personalised, Creative and Productive


After many years working both in government and the private sector, I felt it was time to start my own business and offer a service for businesses which was personal and delivered value.

In 2013, I began Backtobasics Communication Services helping clients to achieve clarity in their marketing. Many business owners are so focused on working in their business that they forget to work on their business. While business owners are the experts sometimes they don’t have the time to ask themselves the most basic questions: "What’s in it for my clients?" "What is my point of difference?" "What problem do I solve?" or "What is my purpose".

This is where Backtobasics Communication Services fits in. I work with business owners and their staff to help them communicate their purpose, service benefits and the solution they offer clients. Backtobasics’s difference is to provide a fresh perspective that will give you insight into how to better communicate value for your clients. Specifically I will develop core strategies and sustainable solutions that will attract the right people to help grow your business. Most importantly, I develop an understanding of your business and become your voice to transmit messages through your marketing activities that engage and retain your client base.

As a boutique business owner, I understand the frustrations of wearing many business hats, especially when budget is an issue. But I have learnt to focus on what I’m good at and find the right people to work with who can help me and my business achieve that level of professionalism it needs. Over the years, I’ve partnered with web developers, graphic designers, photographers and videographers to delivered a cohesive approach to my clients marketing.

Marketing communications is a skill that requires a great deal of thought and strategy to get it right. Spending money on marketing programs that won’t deliver results is the quickest way to ruin your business. Mismanaging your online reputation through neglect and or unprofessionalism is the second quickest way to send your business into a downward spiral.

Don’t become a statistic: seek expert professional help to build and grow your business.

Partner with Backtobasics Communication Services and I’ll help you reach the next level in your business.

An obligation-free 60 minute marketing consultation
with an experienced marketing communication specialist.

 

CALL NOW

 

About Me

Director - Adriana Summers - Backtobasics Communication Services

Since leaving high school, I knew I wanted to help communicate important messages to the community, I just didn’t know how.

I began working with the Queensland Government, specifically National Parks & Wildlife and later the Department of Environment and Heritage. This began my love-affair with community education programs. After many years in government, I knew it was time to move on and after completing a Bachelor of Business Communication at Q.U.T. majoring in public relations, I entered the world of private consulting. In this capacity, I helped blue chip companies to manage their corporate reputation with key stakeholders and build their presence in the community.

After 20 years working in the industry, I feel I can claim to be a marketing communications specialist. I pride myself on providing high quality sustainable communication / marketing strategies which are developed depending on the clients’ needs and resources, emerging community issues and market conditions.

I have worked extensively across a wide range of industries including resources, building/ tourism, finance, health and food, government, property and retail in Queensland, New South Wales and Hong Kong. Typical clients include: professional services such as, technology and IT managed services, finance, accounting and legal, construction and property industry, resources, eco-tourism and clean-tech industries.

Clients include: The Project Management Institute Australian Chapters, The Institute for Learning Professionals, SG Partners, Haas Associates Loans & Leasing, Capital Focused Financial Planning, Fresh Homes Constructions, University Colleges Australia, Bones Accounting, Plan Ahead Events, Business Dynamics, LAK Constructions, MINO IT Managed Services, and Commerce & Industry Redcliffe Peninsula.

Past clients include blue chip companies such as Royal & SunAlliance, AGL, Comalco Smelter Development, CSR Softwoods, Zupps Group of Companies, as well as government clients such as Centrelink, Brisbane City Council Superannuation, Queensland Department of Lands, Australian Nature Conservation Agency and recently, Cairns Regional Council, Water & Waste Division

Starting Backtobasics Communication Service was an opportunity to give back to the community as well as part of my plan to be a master of my own destiny. I love learning about new industries and working with people. I love seeing their business dreams come alive. And, if I can be part of it by helping them to communicate their value and market themselves better then, I have achieved my purpose.

Qualifications

BA Business Communications majoring in Public Relations, Graduated with Distinction from Qld University of Technology, Brisbane 1993.

Awards

Public Relations Institute of Australia (NSW) Awards for Excellence, Community Communication

  • Highly Recommended, National launch of Centrelink (1998)

Public Relations Institute of Australia (Qld) Awards for Excellence, Community Communication

  • Highly Recommended, Boyne Smelter Expansion (1995)

Public Relations Institute of Australia (Qld) Awards for Excellence, Community Communication

  • Highly Recommended, South East Queensland Regional Open Space System (1995)

Queensland University of Technology, Turnbull Fox Phillips Public Relations Award (1994)



Memberships

Backtobasics Communication Services - Member of BNI
Backtobasics Communication Services - Member of Brisbane Inner West Chamber of Commerce
Backtobasics Communication Services - Member of Australian Institute of Marketing
Backtobasics Communication Services - Member of The Valley Chamber of Commerce

Contact us


Don’t waste this opportunity. Adriana Summers, Director of Backtobasics Communication Services enjoys learning about the difficult marketing challenges facing SMEs. Call now and have a chat.




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Backtobasics Communication Services