Core Strategies >> Sustainable Solutions


"Thank to Adriana from Backtobasics Communication Services for her amazing support of our tourism business. Adriana reached out to us a few months ago, just prior to upheaval in the tourism space in Australia in terms of bushfires and Covid-19. Adriana’s support has been second to none with tips and guidance to make the most of opportunities and communication to clients during this tumultuous time. We have found Adriana very generous with her time, sharing of resources and support generally of the tourism industry. "
Belinda Mason
Gallivanting Oz
"Adriana is very adept at building and managing a social media presence and worked diligently in helping the Project Management Day of Service establish itself across multiple platforms. Her posts were timely and relevant, original. We were lucky to have her support."
Backtobasics Communication Services - PMI Queensland
Saleem Mahmood, ACP, PMP, OCP
PMIQ Project Management Day of Service
"Adriana was extremely easy to work with, as she listened to what I wanted for my website and gave creative and professional guidance on the copywriting journey. I would highly recommend Adriana to anyone looking for support as she is an expert in her field. Extremely professional. Thank you for helping me craft my story."
Turning Point 4 U
Tracey Walker
Turning Point 4 U
"Adriana is extremely good at recognising opportunities to strengthen awareness of the institute and communicating the benefits we provide. She is also very good with identifying and making useful connections with potential members and people we can collaborate with to grow our business."
Backtobasics Communication Services - ILP
Kerry Brocks
CEO & Founder, Institute for Learning Professionals
"We engaged Adriana Summers to assist us in developing a targeted marketing campaign plan to actively grow our QLD business. Adriana has a wealth of knowledge, and patiently worked with us to focus our ideas and develop a clear strategy, which is something we lacked prior. Adriana continues to provide us with ongoing support and advice as we roll out our marketing plan. We also engage Adriana for her exceptional copywriting skills for direct mail outs. We find Adriana to be very easy to work with in her approach, and she brings a fresh perspective to the table every time. Backtobasics Communication Services has undoubtedly improved the way we market and communicate with our current and future clients, ultimately assisting us to strengthen and grow our business in QLD."
"I was recommended Adriana's services through a mutual professional relationship. In this regard I'd recently taken over marketing duties for TIMG and it's been a long time since using my marketing degree, So I needed some help and quickly, just getting into the 21st Century! Adriana has done a fantastic job starting us down the path of a proper social and digital media strategy, understood our brand and helped us create some great content. Adriana is very direct and results focused which has been perfect for me as I have the tendency to stray off topic! I'd happily recommend Adriana."
"I met Adriana at the Brisbane Inner West Chamber of Commerce where she did a presentation about her work and company Backtobasics Communication Services. As I am a business card collector, I contacted Adriana to scope a project of developing collateral for the University Colleges of Australia and ultimately the construction of a new website. Adriana is patient and professional and completed the project to a very high standard. She is creative in thinking and was able to guide us in making sound and realistic decisions for the future of the association. Highly recommended would be my overall review."
"For the past few months, Mino IT has engaged Backtobasics Communication to help them with their marketing. Adriana has helped give us clear direction in our marketing strategy and in particular on our website creation, social media and direct mail campaign. Adriana has been quick to understand our business and provide innovative marketing ideas going forward. She has remained engaged with our business by providing current relevant information."
"Adriana helped us to find clarity in our marketing tactics and streamline our approach to market. If you are looking for direction as well as practical, effective steps to execute your marketing strategy, Adriana will asks the tough questions that challenge your thinking, which is critically important, when, as a business owner and manager, you are so close to your business and products. This is a very refreshing and much needed attitude that everyone should seek from an external consultant. Adriana uses a systematic, planned approach to marketing and one which is also highly targeted to the customer’s needs and yet simple enough to execute. I was also impressed with Adriana’s ability to quickly and with little help grasp the intricacies of a complex and innovative product and in a short period of time to craft messages that represented successfully both the service supplier as well as the potential customer. If you need clarity and a real boost of your marketing efforts in a cost-effective and efficient way use Adriana’s services with full confidence."
Backtobasics Communication Services - Business Dynamics
Denitza Genova
Director, Business Dynamics
"Adriana is a fantastic communicator. Working to her briefs and under her instruction I was confident of a strong and effective result. She has a friendly, professional and refreshing management style. I look forward to the opportunity to work with her again in the future."
Backtobasics Communication Services - Feathercap
Chris Eichberger
Creative Director, Feathercap
"Adriana not only brings a wealth of knowledge to her work but a huge amount of energy and focus. She is an excellent multi-tasker and manages to fit a huge amount of work into each day. Her knowledge of PR and community engagement was a great help when managing clients together."
"Adriana has helped us develop a marketing plan that included the development of a new logo and updating our current website. She has been guiding us through the various stages of our plan and implementation. Adriana’s help with implementation has been really important to us. We just don’t have the time needed or the experience. As a result of working with Adriana we feel we now have a focussed marketing plan that will make a real difference to our company profile. It has given us the tools we need to take our company to the next level. Adriana is organised, efficient and knowledgeable. It has been a very good investment in our business having her on board."